Concept
Value hierarchy
The order in which an organisation's values are actually prioritised when two of them cannot both be honoured.
The value hierarchy is not the order the values appear in on the website. It is the order that can be inferred from decisions made under pressure. Every organisation has one, including those insisting all values are equally important — in practice the collisions are still resolved, and rarely at random.
The hierarchy can be measured by placing respondents in situations where two values exclude each other and aggregating the choices. It is not necessarily the same across units, and it can flip as pressure rises.